Crafted in Surat, Gujarat · Est. 15+ years

Indian
Culture.

Ancient wisdom, bottled for modern skin.

From the textile-rich lanes of Surat — where India's heritage of beauty, fragrance and craft has thrived for generations — we hand-blend Ayurvedic rituals into bath & beauty essentials. 100% natural. Zero compromise.

From the
earth to
your skin.
Since 2009
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💛
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Our Collection

Five rituals. One philosophy.

Each product is a chapter in the same story — herbs, flowers and clay, brought together the way our grandmothers taught us.

Bestseller
🌹
Gulab
Chandan
Facepack
Facepack · Rose & Sandalwood
Gulab Chandan Facepack

Rose petals from Rajasthan meet aged Mysore sandalwood — for tan removal, acne control and a soft Ayurvedic glow.

₹299 Discover the ritual →
New
🌸
Ubtan
Rose
Face Wash
Face Wash · Ubtan & Rose
Ubtan Rose Face Wash

A daily cleanse rooted in ancient bridal ubtan recipes. Rose, turmeric and gram flour rinse away dullness — gently, beautifully.

₹249 Buy on Amazon →
Limited
🌼
Ubtan
Saffron
Face Wash
Face Wash · Ubtan & Kesar
Ubtan Saffron Face Wash

Hand-picked Kashmiri saffron infused into a gentle ubtan base — the royal recipe for radiance, evened tone and inner glow.

₹279 Buy on Amazon →
Daily
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Bright
Stay Fresh
Face Wash
Face Wash · Cooling & Reviving
Bright Stay Fresh Face Wash

A burst of mint, neem and citrus — the morning splash that wakes tired skin and locks freshness in for hours.

₹229 Buy on Amazon →
Best Value
Ultimate
Combo
2-pack
Combo · Brightening + Refreshing
Ultimate Facewash Combo

Two best-loved face washes paired for the full morning-to-night ritual. Brightening Ubtan + Refreshing Bright Stay Fresh — at one combo price.

Buy on Amazon →
Choose your mood

What does your skin need today?

Every scent carries a memory — and a benefit. Pick the mood, meet the matching ritual.

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Cool · Crisp · Awake

Mornings like mountain air

Mint, neem and a quiet whisper of cucumber — the freshness of dew settling on a tulsi leaf. Perfect for oily, tired or summer-weary skin that needs to start over.

Mint Neem Cucumber Tulsi
In this mood
Bright Stay Fresh Face Wash
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Romantic · Soft · Glowing

The poetry of Indian gardens

Damask rose, marigold and the powdered hush of sandalwood. A floral embrace that calms inflamed skin, brightens dullness and gives that quiet bridal glow.

Gulab Chandan Genda Phool Jasmine
In this mood
Gulab Chandan Facepack · Ubtan Rose Face Wash
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Grounded · Warm · Deep

The grandmother's kitchen jar

Sandalwood, multani mitti and slow-ground ubtan — the smell of an old wooden box of beauty secrets. Detoxifying, tan-melting and skin-conditioning.

Sandalwood Multani Mitti Ubtan Vetiver
In this mood
Gulab Chandan Facepack · Ubtan Rose Face Wash
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Bright · Zesty · Radiant

A pinch of Kashmiri sunshine

Saffron threads, turmeric root and a hint of orange peel — the warmth of festive haldi rituals captured in a face wash. Brightens, evens tone, lifts the mood.

Kesar Haldi Orange Peel Lemon
In this mood
Ubtan Saffron Face Wash
From Surat, with care

A brand born in the lanes of Gujarat
rooted in 15 years of herbal craft.

For over fifteen years, we've quietly worked with herbalists, farmers and Ayurvedic formulators across India — turning the wisdom of our grandmothers into rituals modern skin can still trust. No chemicals. No fillers. No shortcuts.

Read our story →
15+
Years of craft
100%
Natural & herbal
5K+
Happy customers
0
Harmful chemicals
The cast of characters

Six botanicals.
One transformation.

Meet all ingredients →
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Gulab
Rosa damascena

Rajasthan rose petals — astringent, hydrating, deeply soothing.

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Chandan
Santalum album

Aged Mysore sandalwood — cooling, brightening, tan-melting.

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Kesar
Crocus sativus

Kashmiri saffron threads — radiance, even tone, royal glow.

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Haldi
Curcuma longa

Kerala turmeric — anti-inflammatory, the bridal glow secret.

Start your ritual today.

Five honest products. One quiet promise — that your skin will feel cared for, the way it was meant to be.